About Us

Our Story

Liquor Store TV helps beverage retailers engage shoppers through dynamic in-store content. Built by industry experts, we turn everyday TVs into powerful sales tools  powered by the simplicity of Roku.

Who we are
A retail media network connecting shoppers, brands, and retailers through in-store screens.
Our Mission

To help retailers boost sales and engagement through smart, in-store digital advertising.
Our Vision

To make every store screen a powerful platform for growth and customer connection.
40+
Screens Installed
$0USD
Setup Fees & Works on Multiple TVs
8000+
Monthly Shoppers Reached
90%
of shoppers notice digital displays
Leadership

David Roffman — Founding Partner & Executive Director

David Roffman is an award-winning TV Producer with background credits from MTV, A&E, Bravo, ESPN, and others. David is also the host of an award-winning talk show and a proud father of a black cat named Bonnie.

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Leadership

David Roffman — Founding Partner & Executive Director

David Roffman is an award-winning TV Producer with background credits from MTV, A&E, Bravo, ESPN, and others. David is also the host of an award-winning talk show and a proud father of a black cat named Bonnie.

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Leadership

Abhin Sheth — Founding Partner and President

Abhin Sheth is a lifelong entrepreneur with over 20 years in the beverage industry, spanning retail, distribution, and supplier partnerships. As the second-generation owner of Forest City Wine & Spirits in Middletown, CT, he’s redefining how liquor stores connect with customers. Outside of work, Abhin enjoys time with his wife and toddler and never turns down a great glass of wine.

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Testimonials

See What Retailers Are Saying

Read All Testimonials
4.9
Google reviews

“Easy to set up, simple to manage, and effective. Our in-store screens are now doing the selling for us.”

Manish Modi
Owner / Amazing Grapes Wine & Spirits

“Our vision is simple turn every screen into an opportunity that helps retailers grow, brands connect, and shoppers discover.”

Abhin Sheth
H&N – CEO & President

FAQs

Frequently Asked Questions

We know stores and brands often have the same questions before getting started. Here are answers to the most common ones.

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Stores simply use their own TVs or Roku devices. Our app is free to install and ready to stream.

All content is streamed automatically through our Roku-powered device no extra work required.

Yes. You can connect several screens in your store under one account.

You’ll see a mix of brand promotions, recipes, seasonal campaigns, and shopper-friendly content.

Yes. A stable internet connection is required. For events, a hotspot works fine.

Schedule consultation

Let’s Connect

Connect with our experts for a free consultation and tailored solutions.

Call us at (101) 500 0200 or fill out our form, and we’ll contact you within one business day.